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Internet Marketing
Internet marketing, also known as web marketing, online marketing, web advertising, or e-marketing, is referred to as the marketing of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner adson specific websites, email marketing and mobile advertising.
Search Engine Optimization
SEO stands for Search Engine Optimization, the process by which the content of your site is reworked to maximize key word communication with the major search engines. Copy, links, picture text, and layout all play a vital role in how well your site is recognized and ranked; the more of your major keywords you prominently feature on your site, the better. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Some of the benefits of Search Engine Optimization are:
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Saves time and Money: Search Engine Optimization saves valuable time and money by utilizing free search engine services to advertise the products and services. The search engine ranking becomes higher with the increase in popularity of a website. Once your web site is optimized and submitted it will continue to be visited and filed by search engines and is maintained with minimal effort.

Improve your Competitive Edge: Once a customer starts liking your website he will find all his meaningful information online. This means they are less likely to find your competitors. Your online market share can also be increased with the use of SEO technology.

Enhance sales: Researches have proved that a customer is 10 times more likely to purchase your products and services after finding your website through a Search Engine rather than online advertising. Higher site ranking means an increase in customer visits and sales targets. This in turn leads to an increase in sales opportunities. Search engine optimization results into highest conversion rates, turning your website visitors into clients.

Expand Customer Base and target Audience: Search Engine Optimization exposes your products and services to motivated and interested customers. This expands your customer base and makes your site easier to find and locate on the internet. It improves your ranking, increasing traffic and chances of making sales.

Increases return on investment: Success and growth of a business depends on its profitability and returns on investments. A business is said to be profitable when there is an increase in sales, thereby providing good returns. This is only possible with the optimum utilization of search engines.
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Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media marketing is the latest buzz in the advertising world. If you own a business, you are probably one of the hundreds who want to put it online. Once you have an online business, you need to promote it. While online marketing may seem fun, it also requires some good strategies. Internet marketing can be a tad bit worrisome sometimes. This is mainly because; it requires a strong virtual presence of the venture. Social networking sites are great places on the internet for marketing. Primarily, they can be used to build relationships and connect with a wider section of people, home and abroad. What most people are not aware of is they are incredibly good platforms for social media marketing.

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Facebook is perhaps the giant of all social networking websites. Facebook profiles contain a greater amount of detail providing greater opportunities. Unlike Facebook, Twitter is more about being concise and attention grabbing. Post innovative headlines and company news on your twitter profile to increase more traffic to your website. If used strategically, Twitter can be a very effective social media marketing tool.

Twitter and Facebook can help you to promote your business greatly. Social networking websites are very effective because of the huge connectivity. If you can the word around, you can be sure that it will spread in no time. Interpersonal interactions and sharing of interests will widen your network and draw customers.

Having a social presence isn’t enough. You must have a prominent, clear and professional image to every social network. Thus you have to use the services of a reputable social media marketing company that will be able to not offer you consulting but more importantly it will go to every page you have and apply optimization. Social media consulting services are very important for every successful online presence.
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Pay Per Click
Pay Per Click Advertising is an internet model where search engines, advertising networks and other websites use in which advertisers only pay when a user clicks on their advertisement. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list or views a webpage with relevant content, the advertisements may be displayed. The key is finding which relevant keywords will drive the right business to you. A good PPC Search Engine Marketing Company can make your marketing dollars work for you producing a positive return on investment.
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Email Marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:
  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
  • Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • Adding advertisements to email messages sent by other companies to their customers
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Content Marketing
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
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Internet Marketing
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Email marketing
Content marketing
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Advanced E-Solutions Pvt. Ltd.
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Call : 432-296-1225
usa@advancedesolutions.in
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